Jaguar’s Type 00 EV: The automotive world witnessed something extraordinary when Jaguar unveiled its Type 00 concept during Miami Art Week in December 2024. This isn’t just another electric vehicle concept—it’s a complete reimagining of what British luxury can become in the electric age. With its bold design philosophy and “Copy Nothing” ethos, the Type 00 represents Jaguar’s most ambitious transformation in decades.
The Birth of a New Era
After 102 years of automotive heritage, Jaguar has made perhaps its most daring decision yet: completely reinventing itself as an all-electric luxury brand. The Type 00 (pronounced “Type Zero Zero”) serves as the cornerstone of this transformation, marking the end of traditional Jaguar models and the beginning of something entirely unprecedented.
The concept emerged from what Jaguar describes as starting with “a blank sheet of paper from both a design and engineering perspective.” Unlike typical concept cars that showcase futuristic possibilities, the Type 00 directly previews the production four-door GT that will arrive in late 2025, built right here in the UK.
Revolutionary Design Language
Walking around the Type 00, you immediately understand why it has sparked such passionate debate. The vehicle’s silhouette defies every conventional electric vehicle design rule. Where most EVs adopt rounded, aerodynamic shapes, the Type 00 boldly embraces drama with its extended bonnet, sweeping fastback roofline, and distinctive boat-tail rear end.
Exterior Boldness
The 23-inch alloy wheels alone make a statement that this vehicle isn’t interested in blending into traffic. Available in two striking colorways—Miami Pink and London Blue—the Type 00 represents what Jaguar calls “Exuberant Modernism.” The Miami Pink celebrates the Art Deco surroundings of its reveal location, while London Blue pays homage to the brand’s British heritage.
The butterfly doors aren’t just for show; they’re part of a carefully orchestrated entry experience that extends to every touchpoint. Even the absence of a traditional rear window, replaced by a glassless tailgate, demonstrates Jaguar’s commitment to challenging automotive conventions.
Interior Innovation
Step inside the Type 00, and you’ll find perhaps the most revolutionary interior concept in recent automotive history. The centerpiece is a massive 3.2-meter brass “spine” that flows through the cabin, supporting floating instrument panels and seats crafted from premium materials like travertine stone and Kvadrat textiles.
The Prism case represents the pinnacle of personalization technology. This exquisitely engineered powered door on the bodyside houses three totems made from natural materials: Brass, Travertine, and Alabaster. Placing one of these totems in the center console transforms the entire cabin experience—ambient lighting shifts, unique soundscapes emerge, screen graphics adapt, and bespoke scents are released to match the selected material’s properties.
Technical Excellence Meets Artistic Vision
Beneath the Type 00’s striking exterior lies the new Jaguar Electric Architecture (JEA), a platform developed exclusively for this new generation of luxury EVs. This dedicated architecture enables the dramatic proportions while delivering performance that matches the visual impact.
Performance Specifications
The production version, expected to launch in late 2025, will target an impressive 770 kilometers (478 miles) of WLTP range or 430 miles under EPA testing conditions. Perhaps more importantly for daily usability, the JEA platform supports ultra-rapid charging, adding 321 kilometers (200 miles) of range in just 15 minutes when connected to a suitable DC fast charger.
While Jaguar remains tight-lipped about specific power figures, the JEA platform has been designed to accommodate up to 1,000 horsepower, suggesting that performance will match the dramatic styling. All-wheel drive will be standard, complemented by advanced multi-link suspension systems front and rear.
Market Positioning and Strategy
The Type 00 signals Jaguar’s bold move upmarket, positioning itself to compete directly with ultra-luxury brands like Porsche, Aston Martin, and Bentley rather than mainstream premium manufacturers. With an expected starting price of £100,000 (approximately $125,000), the new Jaguar lineup will target a completely different customer base than the brand’s previous offerings.
The “Copy Nothing” Philosophy
Jaguar’s new direction embraces founder Sir William Lyons’ original “Copy Nothing” philosophy, but applies it to 21st-century luxury. Managing Director Rawdon Glover explains that art is a “passion point” for their target customers—hence the decision to reveal the Type 00 at Miami Art Week rather than a traditional auto show.
This strategic shift means Jaguar will sell significantly fewer vehicles than before, but at much higher profit margins. The brand is betting that exclusivity and artistic design will resonate more powerfully than volume sales in today’s luxury market.
Global Expansion Plans
Supporting this transformation, Jaguar plans to open dedicated brand stores worldwide, with the first flagship location set to open in Paris’s prestigious 8th arrondissement. These spaces will function more like art galleries than traditional dealerships, reflecting the brand’s new positioning.
Technical Specifications
| Specification | Details |
|---|---|
| Platform | Jaguar Electric Architecture (JEA) |
| Body Style | Four-door Electric GT |
| Range (WLTP) | Up to 770km (478 miles) |
| Range (EPA) | Up to 430 miles |
| Fast Charging | 200 miles in 15 minutes |
| Wheel Size | 23-inch alloy wheels |
| Expected Price | From £100,000 ($125,000+) |
| Production Start | Late 2025 |
| Manufacturing | United Kingdom |
| Drive Configuration | All-wheel drive |
Future Impact and Industry Response
The Type 00’s revelation has generated intense discussion throughout the automotive industry. While some traditionalists question the radical departure from classic Jaguar design language, many industry analysts view it as exactly the kind of bold transformation needed to succeed in the luxury EV market.
The concept directly challenges established luxury EVs like the BMW i7, Mercedes-Benz EQS, and Porsche Taycan, offering a distinctly British alternative that prioritizes artistic expression over conventional luxury markers.
Technology Integration
Beyond the striking design, the Type 00 showcases advanced technologies that will define future luxury EVs. The Chiaroscuro animation technique used in the display screens creates three-dimensional objects through light and shadow, while the integrated scent system and adaptive soundscapes demonstrate how vehicles can engage all the senses.
Frequently Asked Questions
When will the production Type 00 be available?
The production four-door GT inspired by the Type 00 concept will be revealed in late 2025, with deliveries expected to begin in 2026.
Will the production car look exactly like the concept?
While the production model will retain the concept’s dramatic proportions and key design elements, some features like the butterfly doors may be modified for practicality and safety regulations.
What happened to traditional Jaguar models?
Jaguar has discontinued its traditional lineup (XE, XF, F-Type) as part of its transformation to an all-electric luxury brand. The I-Pace will also be phased out in 2025.
How many Type 00-based models will Jaguar produce?
Jaguar plans to launch three models on the JEA platform: the four-door GT, a high-performance SUV, and a large luxury sedan.
Will the new Jaguars be more expensive than current models?
Yes, significantly. The new Jaguar lineup will start around £100,000, positioning the brand in the ultra-luxury segment rather than the premium market.